Northern Montenegro Tourism Products - May 2006 / April 2007

Our first project The Development and Promotion of Tourism Products in Northern Montenegro, funded by CHF International / USAID, was implemented from May 2006 through April 2007. Focusing on best practices from other developing countries, the project aims to positively impact employment and increase the revenues of small enterprises and entrepreneurs, the project's beneficiaries, by enhancing the promotion and presentation of the tourism offers in northern Montenegro and by establishing a tourism agency specifically designed to sell unique northern Montenegrin adventure tourism packages. The Montenegro Adventures travel agency will continue operations after the conclusion of the project, thereby sustaining the increases in income and employment in the tourism sector for the project's beneficiaries.

This project consists of a series of progressive activities that begin with European and global market research, followed by identification and asset mapping of the natural and tourism resources in northern Montenegro. Montenegro Adventures will create and sell a variety of unique package tours, featuring the project benefificiaries in northern Montenegro. Information obtained from the asset mapping will be used to create a new website and other promotional materials that present various unique tourism offers that will be used to promote northern Montenegrin tourism at regional and international tourism trade fairs.