Vision & Mission

CSTI promotes responsible travel to Montenegro - its long term goals are increased employment and increased income in tourism sector through promotion of the natural beauties, outdoor activities and existing establishments; increased public awareness and involvement of local businesses and communities in creating plans and strategies for development of the area they live and work in.

Our Vision

"The tourism industry generates prosperity and peace for Montenegro's citizens while preserving the wild beauty of its environment."

Our Mission


The Centre for Sustainable Tourism Initiatives is the driving force for the development of the tourism products in Montenegro. By following the principles of responsible and sustainable tourism, we will economically regenerate the regions, reduce poverty and attract investments.
  • We provide active community leadership by supporting and coordinating local, regional and cross-border tourism development programs;
  • We work with ministries, local self-governments, tourism organizations, tourism service providers, agencies, associations, international tourism and development organizations and other tourism stakeholders.
  • We share and encourage the exchange of tourism know-how and foster cooperation and collaboration amongst our partners;
  • Together with our partners, we implement innovative tourism initiatives that continually raise quality standards and improve the competitiveness of the industry.